Laser Projector Sony VPL-PHZ10 for the German company Beiersdorf

Beiersdorf is a cosmetics company based in Hamburg, Germany. With a 130-year-long skin care tradition and experience in the field of skin care research and development, Beiersdorf stands firmly in the leading position on the global market.

  • Client: Beiersdorf, Serbia
  • Date of project: 2017

It is recognized for the innovative and high quality products. Its portfolio includes NIVEA, No. 1 brand in the skin care world, Eucerin, La Prairie, Labello, 8×4, and Hansaplast / Elastoplast. In Serbia, the company has a leading position in the market for skin care and beauty products.


Our cooperation with Beiersdorf Serbia


Beiersdorf, as a global company, always aims at extremely effective business communication. Therefore, they decided to purchase a SONY projector for their presentation room.


All SONY projectors, both portable, and those intended for fixed installation, deliver impressive presentations in rooms of any size and purpose. Whatever the lighting conditions and the content, the user can always expect exceptional image quality with low total cost of use. Easy to handle and highly reliable, they are the ideal solution for the business environment.


Beiersdorf in Belgrade purchased SONY VPL-PHZ10, a projector with a laser light source (no light bulb), 5000 lumens output power and a WUXGA resolution.


Its basic characteristics are:

  • laser light source - no maintenance costs (no bulb replacement)
  • All key parts of the projector are shielded: a laser part, filters, optics, and power. Practically, maintenance is reduced to wiping dust.
  • the lifetime of a light source is 20,000 hours - if the usage is 8 hours a day,  this gives you 10 years of use
  • Power consumption with a laser projector is up to 40% lower than the projector with a lamp
  • immediately ready to be put to work; the projector is switched on within 5-6 seconds, and the same goes for shutting off, as there is no waiting for heating, or cooling the bulb
  • It's extremely quiet during operation
  • It is possible to install it in any position
  • Supports HDBaseT technology