Sony Pro Displays and TDM Digital Signage for Hemofarm

Hemofarm A.D. is the leader on the Serbian pharmaceutical market holding over 70% of the total exports of pharmaceutical products from the country. The company manufactures more than four billion medical pills a year. It operates on three continents and has a team of over 2,500 employees.

  • Client: sony-pro-monitori-i-tdm-digital-signage-za-hemofarm-ad
  • Date of project: 2019

Commitment to constant innovation includes the constant improvement of communication with employees (internal communication).

Guided by the idea of ​​improving internal communication, primarily amongst production workers who do not use corporate e-mail addresses, Hemofarm's Corporate Affairs and Communications team has opted for an innovative approach, embodied in a kind of internal television (HfTV) based on Digital Signage technology.

That is why AVL Projekt delivered:

• Hardware - professional Sony displays of various sizes were delivered: 65” FW-65BZ35F, 49” FW-49BZ35F and FW-43BZ35F 43”.

• Software - TDM Digital Signage solution. The partner in the implementation of TDM Digital Signage software and provider of user training for its application was the company HiTeam from Vrsac.

Sony displays work 24/7 without degradation in image quality, even after several years of use. The brightness of 620cd / m2 is sufficient to cancel the effect of ambient light, which, along with Sony HDR (High Dynamic Range) technology provides a crystal-clear image with outstanding color reproduction and high contrast. Sony pro displays also can automatically calibrate the brightness depending on the intensity of the ambient light.

The supplied Sony displays can also work in portrait (vertical) orientation to display commercials and images. It is possible to easily play advertising content via the built-in USB media player, without the need to use additional hardware and software. With the USB media player, it is possible to create appropriate playlists and define the playing schedule of the desired content.

Hemofarm has 28 monitors installed at several locations in Vršac, Šabac, Belgrade, Banja Luka and Podgorica. After serious analysis, the company decided to use Sony TDM digital signage software. This cloud-based solution enables centralized creation and distribution of audio-visual content and its automatic updating, as well as basic monitor control. Diverse content can be displayed on one, more or all displays, at predefined time intervals.

TDM Digital Signage is compatible with the touch frame, which makes the display in every sense of the word interactive for users. By using additional software packages, users can get additional functionalities, such as an interesting way to schedule appointments in the meeting room at a precisely defined time through Google or Outlook calendar, as well as insight into the statistics of the number of views of the advertising message, sorted by gender or age.

TDM Digital Signage software is "unlocked" by purchasing a license for Sony and non-Sony devices for a period of 1, 3 or 5 years. Purchasing a license provides a predefined design solution for different types of business users: corporations, congress centers, hotels, banks, restaurants, clubs and educational institutions.

You can read more about digital signage on our website.