The exhibition, conceptualized by Monika Bilbija Ponjavić and Nemanja Milenković, spans six distinct rooms, each representing a different historical phase. From the factory's founding, through the trials of World War II and the NATO bombing, to its rebirth as part of the European Capital of Culture, the narrative is one of transformation – balancing moments of hope and progress with turbulence and tragedy. Each room's artistic expression and thematic content immerse visitors in the era it represents, sparking curiosity, offering insights, and rekindling memories of the past.
Cutting-Edge Technology for an Immersive Experience
To bring the exhibition to life, a range of SONY professional displays was employed, including the 85" FWD-85X90H, 32" FW-32BZ30J1, 43" FW-43BZ30L, and 55" FWD-55X80J models. These displays deliver exceptional 4K resolution, superior image quality, and professional-grade connectivity, ensuring seamless integration and reliability.
For the first time in Serbia, the exhibition showcased the grand 100" FW-100BZ40J SONY professional display. With its expansive screen and 4K resolution, this flagship model provides an awe-inspiring visual experience. Its TRILUMINOS Display and X-Reality PRO technologies enhance colour vibrancy, contrast, and clarity, ensuring lifelike and impactful content. Built for demanding environments, it’s a perfect choice for a permanent installation of this calibre.
Adding to the visual spectacle, a Christie DWU500S ultra-short throw laser projector was employed. Compact, quiet, and efficient, it delivers 5,000 lumens of brightness, 20,000 hours of operation, and low maintenance requirements, making it an ideal solution for long-term use.
Complementing the visuals, the exhibition features media players for diverse video content playback and a sound system that provides tailored audio experiences in each room. The entire system is effortlessly managed from a central control room, ensuring a quick and smooth activation process.
Recognition and Impact
Spirit of the Place – The First Century of the District received widespread acclaim from the Novi Sad audience, affirming the city's enthusiasm for multimedia art. Moreover, the exhibition played a pivotal role in Novi Sad’s recognition as part of the UNESCO Creative Cities of Media Arts – marking it as the first city in this region to receive this prestigious title.