For over three decades, Alexandar Cosmetics has been providing top-quality products that simplify and enhance the work of professionals in the beauty industry. The company’s mission is to deliver the best possible results to end users, tailored to a wide range of skincare and beauty needs. By keeping pace with global trends, they continuously enrich their already diverse product selection.
Thanks to its distribution centers, Alexandar Cosmetics makes its products available across the entire region. For presentation needs in their new business center in Novi Sad, they have recently acquired professional 75" and 85" Sony BRAVIA displays.
The Sony professional displays FW-75BZ40L and FW-85BZ40L 4K are designed for 24/7 operation, delivering reliability and top-tier performance at all times. With a brightness of 700 cd/m² and haze levels of 47% and 58%, respectively, they significantly reduce light reflection and provide crystal-clear content visibility even in challenging lighting conditions. Sony’s innovative Deep Black Non-Glare Coating technology further enhances contrast, delivering rich, true-to-life colors and exceptional detail, making every meeting a visually dynamic and impactful experience.
They are based on the Android platform, support integrated Wi-Fi, IP network control for easy management of digital signage content, and seamless USB playback, thanks to the powerful 4K HDR Processor X1.
In addition, in-built support for Chromecast and Apple AirPlay enables simple and wireless content streaming, making these displays a convenient solution for modern business spaces.
The integration of professional displays in Alexandar Cosmetics’ new business premises has facilitated more efficient and faster workflows, raised professional standards, and significantly enhanced the overall customer experience.