This summer, Erste Bank opened a new branch in Niš, fully aligned with modern client needs and digital banking standards. Customer experience has been enhanced through the use of digital solutions in marketing and internal communication, allowing clients to receive information faster and more efficiently, without waiting in line.
Digital Innovation at the Niš Branch
We supplied and installed an 85” professional interactive monitor in portrait orientation within the branch. The Sony FW-85BZ40L 4K professional display, designed for 24/7 operation and running on an Android platform, is equipped with an IR touch frame supporting up to 20 simultaneous touch points. This allows users to easily interact with content and engage in real-time, seamless navigation.
The monitor features a brightness of 650 cd/m² and Deep Black Non-Glare Coating, which combines high display clarity with significantly reduced reflections thanks to a 58% haze finish. This technology delivers stunning contrast, natural color reproduction, and rich detail, providing visitors with an exceptional visual experience even in bright ambient lighting.
Additional perks include built-in Wi-Fi, remote control via IP network, and flexible content display options, whether through USB drives or streaming with Chromecast and Apple AirPlay support.
Thanks to the powerful 4K HDR X1 processor, content is displayed continuously and flawlessly, without any stuttering or slowdown.
With this system in place, the branch can provide modern, dynamic, and highly functional communication with clients, fully in line with digital trends in the banking sector.
Once installation and commissioning were complete, our team trained the technical staff on how to operate the equipment.